NZ 2020.jpg

WELCOME TO
PURE IMAGINATION BRANDS

Supporting Disruptive Brands & The Entrepreneurs Who Power Them

 

ANGEL & FUND PORTFOLIO

Our Partners & Visionaries

Abbot's Butcher.png

ABBOT'S BUTCHER

Gourmet plant based food crafted from premium quality ingredients, sourced from ethical producers.

Advekit.png

ADVEKIT

Finally, therapy made affordable.
Advekit helps you find a great therapist and save on each session.

Amplify.png

AMPLIFY

Amplify backs LA's strongest teams at the earliest stages. We help passionate technology entrepreneurs grow their startups into strong, scalable & successful companies. We like to invest early, and are dedicated to supporting our founders throughout the lifetime of their business.

August.png

AUGUST

Reimagining and redefining the period experience.

Barnana.png

BARNANA

Providing innovative, healthier, delicious, banana based snacks while minimizing our impact on the environment.

Billie.png

BILLIE

Better beauty basics. Meet the everyday essentials that your top shelf has been missing.

Bougie Bakes.jpg

BOUGIE BAKES

Bougie Bakes is committed to providing healthier alternatives to sweet indulgences.  Everything Bougie Bakes bakes and sells is gluten-free, dairy-free & sugar-free.

Bouqs.png

THE BOUQS

Fresh flowers delivered direct from the farm to your door.

Bright Moments.jpg

BRIGHT MOMENTS GALLERY

Making the Metaverse real. Venice's first NFT gallery, IRL.

Candid Wholesale.png

CANDID WHOLESALE

We help brands, retailers and showrooms move wholesale online.

Cann.png

CANN

The first cannabis-infused social tonic.  Low dose.  Lightly sweetened, with natural flavors.  Crafted in California.

Comrad Socks.png

COMRAD SOCKS

Comrad is Socks with Benefits. Stylish, daily compression socks for all-day energy, support, and comfort.

Coterie 2020.png

COTERIE

A better diaper, in every way. We believe parents are everyday heroes who shouldn’t have to compromise when it comes to baby care. Our mission is to make your days a little easier with better products you can trust.

Fama.png

FAMA

The smartest way to screen toxic workplace behavior. Fama is a talent screening software that helps identify problematic behavior among potential hires and current employees by analyzing publicly available online information.

GameSalad.png

GAMESALAD

Learn Computer Science through game creation. GameSalad teaches K12 Computer Science through our unique technology and curriculum.

Happy Money.png

HAPPY MONEY

Happy Money is here to build a happier relationship between you and your money. We believe that the established banking setup keeps people stressed and stuck in debt. Happy Money is on a mission to help people leave the world of sad money by paying off their credit cards.

Harper Wilde.png

HARPER WILDE

Bras for the modern woman.

Hi! Protein (2).png

HI! PROTEIN

Human Improvement is protein powder reimagined. A superfood blend made to boost your gut health, energy and mood.

Honeybee.png

HONEYBEE HEALTH

Prescription drugs with no retail markup, delivered right to your door.

Intro.jpg

INTRO

Talk with well known experts over a short video call and get personalized advice. Getting advice from the best has never been this easy, accessible, and valuable.

JunkTheory.png

JUNK THEORY

The world's cleanest beauty and personal care line.

Lalo.png

LALO

Lalo is reimagining how you shop for baby and toddler essentials. We’re creating a line of thoughtfully-designed, quality baby goods that are easy on the eyes, honestly priced, and rigorously tested.

Lensabl.png

LENSABL

Our lenses, your specs.
Get the lenses you need, in your own frames, without leaving home.

Manscaped.png

MANSCAPED

The leading brand in men's below-the-waist grooming and hygiene.

Mate Fertility.jpg

MATE FERTILITY

Mate Fertility leverages its proprietarty technology and platform in order to greatly increase accessiblity for fertility treatments across the US.

MintNFT.png

MINTNFT

mintNFT is a NFT and digital collectibles fan marketplace for licensed content, brands, and creators.

Mixlab.png

MIXLAB

Mixlab is the first ever modern compounding pharmacy. We customize medication ingredients, strengths, forms and flavors specifically for your pet.  And we deliver to your door so that everyone feels better as soon as possible.

MUDWTR.jpg

MUD\WTR

MUD\WTR™ is a coffee alternative consisting of organic ingredients lauded by cultures old and young for their health and performance benefits. With 1/7th the caffeine of coffee, mud gives you natural energy, focus and more without the jitters and crash.

Neuro.png

NEUROGUM

Functional gum and mints to energize, calm and focus you in the moment.

Nguyen Coffee Supply.png

NGUYEN COFFEE

Nguyen Coffee Supply is the 1st specialty Vietnamese coffee company in the U.S. importing via direct trade and roasting in Brooklyn, NY. Founded and led by a 1st generation, Vietnamese American, Sahra Nguyen is on a mission to change the future of specialty coffee through diversity, inclusion and sustainability.

Niantic 2.png

NIANTIC

Building technologies and ideas that move us.  Makers of Pokemon Go, Harry Potter Wizards Unite and Ingress Prime.

Omsom.png

OMSOM

Bringing proud, loud Asian flavors into American homes, Omsom partners with iconic, award-winning chefs to craft starters for Asian dishes that you know and love.

Learn More
Our Place.png

OUR PLACE

At Our Place, we believe in the power of home-cooking to bring people together. Our mission is to create products and experiences that celebrate cultures, honor traditions, and cultivate connections.

Palms.png

THE PALMS

Palms Pre-Rolls elevate the cannabis experience by providing a sophisticated and thoughtful product fit for a night on the town or a quiet evening at home.

Playdek Games.png

PLAYDEK GAMES

Bringing the very best table-top gaming to mobile and desktop platforms.

Positive Food Co.png

POSITIVE FOOD COMPANY

Premium, grab-and-go food.

Pym.png

PYM

Prepare your mind. Adaptogenic Mood Chews to help manage daily stress levels.

Queens Gaming Collective.png

QUEENS GAMING COLLECTIVE

A gaming lifestyle company built for women, by women. Our mission is to level the playing field in gaming.

Reel.png

REEL PAPER

Reel Paper is made of 100% bamboo, making it the most sustainable, eco-friendly toilet paper on the market. Plus, all of our shipping materials are biodegradable and we use plastic-free packaging

Remedy Processors.jpg

REMEDY PROCESSORS

Industry leaders in cannabinoid formulations, isolation, purification, and remediation.

Get in Touch
Seismic Games.jpg

SEISMIC GAMES

SOLD TO NIANTIC JULY 2018


Shaking up how games are made and played.

StackCommerce.png

STACKCOMMERCE

Our mission is to enable people to organically discover products and brands they love on the publications and media they engage with every day. Our native commerce solutions build new, incremental revenue streams for publishers, and empower our brand partners to reach relevant audiences.

Sweet Flower.png

SWEET FLOWER

Bespoke cannabis retail boutiques. This is a cannabis experience that’s different than the rest. No matter what you’re looking for, Sweet Flower is here to inspire and to guide you.

Thankful.png

THANKFUL

Customer service, transformed. It takes a lot to acquire a customer. It takes even more to keep them happy. Introducing the first-ever fully automated A.I. customer support system.

Thrive Market.png

THRIVE MARKET

Healthy living made easy. Guaranteed savings on your favorite organic brands, delivered to your door.

Uoma.png

UOMA BEAUTY

UOMA means beautiful and we believe that beauty starts the moment you decide to be yourself. We exist to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us.

Uprising.png

UPRISING FOOD

The first Super Bread for the masses. Taste buds rejoice!

Vantage Point.png

VANTAGE POINT

Unlock your workforce's full potential using the premier enterprise training platform. We’re helping companies innovate in ways that inspire and teach the skills of the workforce of tomorrow.

Willow.png

WILLOW GROWTH PARTNERS

Willow provides early growth capital to entrepreneurs building the next generation of transformative consumer brands and the disruptive technologies that power them.

You42.png

YOU42

You42 is a collection of companies dedicated to the creation, aggregation, distribution, and monetization of content that is finely tuned to satisfy the particular entertainment diet of Millennials and GenZ-ers.

 

OUR STORY

RoJo1.png

ROSIE & JOSH

We are both seasoned entrepreneurs and experienced investors who enjoy backing talented teams and innovative ideas with the capital and support to realize their fullest potential. Rosie was former director of marketing for Barbie at Mattel, and the Co-Founder and Chief Creative Officer at Sugarfina.  Josh was former Co-Founder and President of video game icon Pandemic Studios and Co-Founder and CEO at Sugarfina.

Advising.png

CONSULTING & ADVISING

We’ve always believed that you do well by doing good for others. And we want to see our friends and partners succeed. So we lend our skills by way of consulting or advising, even when we don’t have a direct investment in the business. Much of the advising we do is for the companies we have an early role in, while the goal of our consulting work is simply to add value wherever we can.

 

CONTACT

2219 Main Street, Unit 165, Santa Monica, CA 90405

  • LinkedIn