WELCOME TO
PURE IMAGINATION BRANDS
Supporting Disruptive Brands & The Entrepreneurs Who Power Them
ANGEL & FUND PORTFOLIO
Our Partners & Visionaries
ABBOT'S BUTCHER
Gourmet plant based food crafted from premium quality ingredients, sourced from ethical producers.
ADVEKIT
Finally, therapy made affordable.
Advekit helps you find a great therapist and save on each session.
AMPLIFY
Amplify backs LA's strongest teams at the earliest stages. We help passionate technology entrepreneurs grow their startups into strong, scalable & successful companies. We like to invest early, and are dedicated to supporting our founders throughout the lifetime of their business.
BARNANA
Providing innovative, healthier, delicious, banana based snacks while minimizing our impact on the environment.
BILLIE
SOLD TO EDGEWELL DECEMBER 2021
Better beauty basics. Meet the everyday essentials that your top shelf has been missing.
BOUGIE BAKES
Bougie Bakes is committed to providing healthier alternatives to sweet indulgences. Everything Bougie Bakes bakes and sells is gluten-free, dairy-free & sugar-free.
CANN
The first cannabis-infused social tonic. Low dose. Lightly sweetened, with natural flavors. Crafted in California.
COMRAD SOCKS
Comrad is Socks with Benefits. Stylish, daily compression socks for all-day energy, support, and comfort.
COTERIE
A better diaper, in every way. We believe parents are everyday heroes who shouldn’t have to compromise when it comes to baby care. Our mission is to make your days a little easier with better products you can trust.
EXPERIMENT BEAUTY
We make unexpected essentials inspired by the beauty experiments you do everyday.
FAMA
The smartest way to screen toxic workplace behavior. Fama is a talent screening software that helps identify problematic behavior among potential hires and current employees by analyzing publicly available online information.
GAMESALAD
Learn Computer Science through game creation. GameSalad teaches K12 Computer Science through our unique technology and curriculum.
HAPPY MONEY
Happy Money is here to build a happier relationship between you and your money. We believe that the established banking setup keeps people stressed and stuck in debt. Happy Money is on a mission to help people leave the world of sad money by paying off their credit cards.
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HI! PROTEIN
Human Improvement is protein powder reimagined. A superfood blend made to boost your gut health, energy and mood.
INTRO
Talk with well known experts over a short video call and get personalized advice. Getting advice from the best has never been this easy, accessible, and valuable.
KIRRA
An Aussie inspired craft tea that will make your taste buds tingle, your body balanced, and ease your busy mind. All of our ingredients are organic and natural and we don't dig on the 'faux' sugars so we lightly sweetend our tea with just a tad of apple juice.
LALO
Lalo is reimagining how you shop for baby and toddler essentials. We’re creating a line of thoughtfully-designed, quality baby goods that are easy on the eyes, honestly priced, and rigorously tested.
LENSABL
Our lenses, your specs.
Get the lenses you need, in your own frames, without leaving home.
MATE FERTILITY
Mate Fertility leverages its proprietarty technology and platform in order to greatly increase accessiblity for fertility treatments across the US.
MIKUNA
A superior source of plant-based protein grown regeneratively in the Andes mountains.
MINTNFT
mintNFT is a NFT and digital collectibles fan marketplace for licensed content, brands, and creators.
MIXLAB
Mixlab is the first ever modern compounding pharmacy. We customize medication ingredients, strengths, forms and flavors specifically for your pet. And we deliver to your door so that everyone feels better as soon as possible.
MUD\WTR
MUD\WTR™ is a coffee alternative consisting of organic ingredients lauded by cultures old and young for their health and performance benefits. With 1/7th the caffeine of coffee, mud gives you natural energy, focus and more without the jitters and crash.
NGUYEN COFFEE
Nguyen Coffee Supply is the 1st specialty Vietnamese coffee company in the U.S. importing via direct trade and roasting in Brooklyn, NY. Founded and led by a 1st generation, Vietnamese American, Sahra Nguyen is on a mission to change the future of specialty coffee through diversity, inclusion and sustainability.
NIANTIC
Building technologies and ideas that move us. Makers of Pokemon Go, Harry Potter Wizards Unite and Ingress Prime.
OMSOM
Bringing proud, loud Asian flavors into American homes, Omsom partners with iconic, award-winning chefs to craft starters for Asian dishes that you know and love.
OUR PLACE
At Our Place, we believe in the power of home-cooking to bring people together. Our mission is to create products and experiences that celebrate cultures, honor traditions, and cultivate connections.
THE PALMS
Palms Pre-Rolls elevate the cannabis experience by providing a sophisticated and thoughtful product fit for a night on the town or a quiet evening at home.
QUEENS GAMING COLLECTIVE
A gaming lifestyle company built for women, by women. Our mission is to level the playing field in gaming.
REEL PAPER
Reel Paper is made of 100% bamboo, making it the most sustainable, eco-friendly toilet paper on the market. Plus, all of our shipping materials are biodegradable and we use plastic-free packaging
REMEDY PROCESSORS
Industry leaders in cannabinoid formulations, isolation, purification, and remediation.
STACKCOMMERCE
SOLD TO TPG DECEMBER 2020
Our mission is to enable people to organically discover products and brands they love on the publications and media they engage with every day. Our native commerce solutions build new, incremental revenue streams for publishers, and empower our brand partners to reach relevant audiences.
SWEET FLOWER
Bespoke cannabis retail boutiques. This is a cannabis experience that’s different than the rest. No matter what you’re looking for, Sweet Flower is here to inspire and to guide you.
THANKFUL
Customer service, transformed. It takes a lot to acquire a customer. It takes even more to keep them happy. Introducing the first-ever fully automated A.I. customer support system.
THRIVE MARKET
Healthy living made easy. Guaranteed savings on your favorite organic brands, delivered to your door.
UOMA BEAUTY
EXITED OCTOBER 2021
UOMA means beautiful and we believe that beauty starts the moment you decide to be yourself. We exist to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us.
VANTAGE POINT
Unlock your workforce's full potential using the premier enterprise training platform. We’re helping companies innovate in ways that inspire and teach the skills of the workforce of tomorrow.
WILLOW GROWTH PARTNERS
Willow provides early growth capital to entrepreneurs building the next generation of transformative consumer brands and the disruptive technologies that power them.
YOU42
You42 is a collection of companies dedicated to the creation, aggregation, distribution, and monetization of content that is finely tuned to satisfy the particular entertainment diet of Millennials and GenZ-ers.
OUR STORY
JOSH & ROSIE
We are both seasoned entrepreneurs and experienced investors who enjoy backing talented teams and innovative ideas with the capital and support to realize their fullest potential. Josh was former Co-Founder and President of video game icon Pandemic Studios and Co-Founder and CEO at Sugarfina. Rosie was former director of marketing for Barbie at Mattel, and the Co-Founder and Chief Creative Officer at Sugarfina.
CONSULTING & ADVISING
We’ve always believed that you do well by doing good for others. And we want to see our friends and partners succeed. So we lend our skills by way of consulting or advising, even when we don’t have a direct investment in the business. Much of the advising we do is for the companies we have an early role in, while the goal of our consulting work is simply to add value wherever we can.
