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WELCOME TO
PURE IMAGINATION BRANDS

Supporting Disruptive Brands & The Entrepreneurs Who Power Them

ANGEL PORTFOLIO

Our Partners & Visionaries

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ABBOT'S

Gourmet plant-based food crafted from premium quality ingredients, sourced from ethical producers.

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BARNANA

Providing innovative, healthier, delicious, banana based snacks while minimizing our impact on the environment.

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CANDID WHOLESALE

We help brands, retailers and showrooms move wholesale online.

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CURIE

Clean, personal care products that actually work!

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FULTON

By making the connection between arch support and everyday wellness, Fulton is creating a sturdier foundation for a healthier future.

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HUME

A luxury wellness club and members community in the heart of Venice Beach, California.

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LALO

Thoughtfully-designed, quality baby goods that are easy on the eyes, honestly priced, and rigorously tested.

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MATE FERTILITY

Sold to Stealth Fertility 2024

Mate Fertility increases accessibility for fertility treatments across the US.

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NEURO

Functional gum and mints to energize, calm and focus you in the moment.

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OUR PLACE

Our Place provide a line of kitchen essentials for cooking and gathering, with the belief that connections are made across the kitchen table.

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POSITIVE FOOD CO

Premium, grab-and-go food.

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STACKCOMMERCE

Sold to TPG 2020

Enabling organic discovery of products and brands on the publications and media consumers engage with every day.

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THANKFUL

Sold to Gladly 2023

Customer service, transformed. Introducing the first-ever fully automated AI customer support system.

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WINDMILL

Smart, ecofriendly, and modern designed AC units.

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ADVEKIT

Sold to VSS 2023

Finally, therapy made affordable. Advekit helps you find a great therapist and save on each session.

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BILLIE

Sold to Edgewell 2021

Better beauty basics. Meet the everyday essentials that your top shelf has been missing.

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THE BOUQS

Fresh flowers delivered direct from the farm to your door.

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DIASPORA

Diaspora sources South Asia's freshest, heirloom, and single-origin spices, directly from their partner farms to bring you next level flavor and fragrance!

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HARPER WILDE

Bras for the modern woman.

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INTRO

Book the world’s most in-demand experts & get advice over a video call

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LENSABL

Sold to Visibly 2024

Our lenses, your specs.

Get the lenses you need, in your own frames, without leaving home.

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MIKUNA

A superior source of plant-based protein grown regeneratively in the Andes mountains.

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NGUYEN COFFEE

The 1st specialty Vietnamese coffee company in the U.S. importing via direct trade and roasting in Brooklyn.

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PALMS

Palms Pre-Rolls elevate the cannabis experience by providing a sophisticated and thoughtful product fit for a night on the town or a quiet evening at home.

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PYM

Prepare your mind. Adaptogenic Mood Chews to help manage daily stress levels.

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STEEPED COFFEE

Steeped Coffee is the easiest way to make a perfect cup of coffee anytime, anywhere, in minutes.

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THRIVE MARKET

Healthy living made easy. Guaranteed savings on your favorite organic brands, delivered to your door.

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YOU42

A collection of companies dedicated to the creation, aggregation, distribution, and monetization of content.

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ALVA HEALTH

 Early stroke detection and treatment for better patient outcomes.

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BRIGHTLAND

Clean olive oils and vinegars that are consciously crafted and sustainably sourced.

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COMRAD

Comrad is Socks with Benefits. Stylish, daily compression socks for all-day energy, support, and comfort.

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EXPERIMENT BEAUTY

We make unexpected essentials inspired by the beauty experiments you do everyday.

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HI! PROTEIN

Human Improvement is protein powder reimagined. A superfood blend made to boost your gut health, energy and mood.

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KIMAI

Kimai is a modern jewelry brand that delivers true traceability from design to delivery.

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LIGHTBOX

Sold to Fyllo  2022

Bridging the gap between the offline & online world.

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MIXLAB

Mixlab is the first modern compounding pharmacy for pets.

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NIANTIC

Building technologies and ideas that move us.  Makers of Pokemon Go, Harry Potter Wizards Unite and Ingress Prime.

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PASSPORT SHIPPING

The #1 international shipping carrier for e-commerce.

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REEL

Reel Paper is made of 100% bamboo, making it the most sustainable, eco-friendly toilet paper on the market.

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STREAM

A streamlined online ordering and menu management solution for restaurants.

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UOMA BEAUTY

Exited 2021

Uoma exists to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us.

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AUGUST

Reimagining and redefining the period experience.

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CANN

The first cannabis-infused social tonic.  Low dose.  Lightly sweetened, with natural flavors.  Crafted in California.

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COTERIE

We've made a higher quality diaper for parents who expect the best. 

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FAMA

The smartest way to screen for toxic workplace behavior by analyzing publicly available online information.

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HONEYBEE

Prescription drugs with no retail markup, delivered right to your door.

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KIRRA

An Aussie inspired craft tea that will make your taste buds tingle, your body balanced, and ease your busy mind.

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MANSCAPED

The leading brand in men's below-the-waist grooming and hygiene.

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MUD\WTR

A coffee alternative with 1/7th the caffeine of coffee, MUD\WTR gives you natural energy, focus and more without the jitters or crash.

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OMSOM

Sold to DayDayCook 2024

Bringing proud, loud Asian flavors into American homes, 

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PLAYDEK GAMES

Bringing the very best table-top gaming to mobile and desktop platforms.

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SEISMIC GAMES

Sold to Niantic 2018

Shaking up how games are made and played.

 

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SWEET FLOWER

Bespoke cannabis retail boutiques.

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UPWAGE

Faster, fairer hiring for your hourly workforce, powered by AI.

OUR STORY

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JOSH & ROSIE

We are seasoned entrepreneurs and experienced investors who enjoy backing talented teams and innovative ideas with the capital and support to realize their fullest potential. Josh was former Co-Founder and President of video game icon Pandemic Studios and Co-Founder and CEO at Sugarfina. Rosie was former director of marketing for Barbie at Mattel, and the Co-Founder and Chief Creative Officer at Sugarfina.

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CONSULTING & ADVISING

We’ve always believed that you do well by doing good for others. And we want to see our friends and partners succeed. So we lend our skills by way of consulting or advising, even when we don’t have a direct investment in the business. Much of the advising we do is for the companies we have an early role in, while the goal of our consulting work is simply to add value wherever we can.

CONTACT

2219 Main Street, Suite 165, Santa Monica, CA 90405

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